Atelier Gréna works primarily with deadstock and reused textiles. Deadstock refers to fabrics and material stocks that have already been produced or purchased, often for another collection or project, and are no longer needed by the original buyer. Before these materials are thrown away or destroyed, they can be sold to distributors who make them available again for designers and small ateliers.

Why I choose deadstock

Using deadstock reduces the need for new textile production. It saves resources such as water, energy and raw materials, lowers the amount of dyeing and chemical treatments, and prevents high quality textiles from ending up in landfills. Deadstock supports a more responsible and circular approach to fashion and gives existing materials a new purpose. Atelier Gréna is proud to be part of this movement by giving value back to materials that already exist.

 Local and personal sourcing

I deeply value the personal encounters within our small Swiss fashion industry. For this reason, Atelier Gréna focuses on local sourcing whenever possible. Most of the fabrics are  directly from Swiss brands that no longer use their remaining materials. This approach keeps transportation distances short, maintains transparency, strengthens local creative networks and preserves the character of regional craftsmanship.

Opportunities and limitations

Working with deadstock offers unique creative possibilities. Fabrics often come with special textures, unusual colors and limited quantities, which leads to distinctive, one of a kind pieces. At the same time, exact reproductions are often impossible and material availability can vary. Atelier Gréna embraces these characteristics as a natural part of the design process. Every garment carries its own material story and becomes an individual expression of the atelier’s vision.