Atelier Gréna x Joya Marleen (2025)
The Idea
I started from a moodboard and inspiration reflecting the vibe Joya wanted for her Falling in Love Tour. In conversations with her, we refined the vision together, taking the stage design into account and discussing materials, shapes, and effects.
Joya wanted lace, corsets, floral details, volume, ruffles, and lights to bring a magical, romantic atmosphere to the stage. She also requested a clear entrance look and an outfit change during the show that could happen in under a minute.
We also looked through some of her old stage looks and other pieces that she liked and already had in her closet.
I sketched the designs based on these ideas, finalized them with Joya, before i brought the looks to life.
The Materials
For the stage looks, I needed to find materials that were comfortable to wear and would not restrict Joya’s performance but still give the whole look a structure. I explored different laces and chiffons to find the right textures and colors.
It was a challenge to select fabrics that met all requirements, the right material, the right color, a reasonable price, and that worked well together. I decided not to produce new fabrics, as this would have been too expensive and gone completely against sustainability principles.
The Pressoutfits
I didn’t just design and sew the stage outfits for the tour itself, I also created several pieces for Joya’s press tour before the performances began. For these looks, we worked with clothes she already had, adjusting and customizing them to match the same magical, romantic vibe as the stage wardrobe.
We put together different outfits for television, radio, and social media appearances, creating pieces that complemented the stage looks and gave a first glimpse of the tour’s style and atmosphere.
The special: Lights on
For the song “Lights On”, Joya had something very special in mind. She wanted her dress to light up. We discussed exactly how she envisioned it and how it could work on stage, especially since she would be sitting at the piano for the performance. If the lights were only in a regular skirt, the audience wouldn’t really be able to see them underneath the piano.
I came up with the idea of a train where the lights could be sewn in. The train is adjustable, so she can remove it after the song and still have the complete outfit. I used fine organza as the base, giving the skirt volume while remaining slightly transparent so the lights shine through.
On top, we added a panelled faux leather skirt to hide all the electrical components safely. This way, when she sits at the piano, the train extends behind her, and the lights are fully visible to the audience, creating the magical effect she imagined.
The Looks
THANKS TO:
Joya Marleen
Capitano Music
Artist Managerin: Larissa Loosli
Noemi Rosen